Corporate gifting involves the practice of giving gifts to clients, employees, or business associates as a gesture of appreciation, goodwill, or to mark a special occasion. This form of gifting is prevalent in the business world and serves various purposes such as strengthening relationships, expressing gratitude, or promoting a company's brand. Companies often engage in corporate gifting during holidays, milestone celebrations, or as part of marketing strategies. The choice of gifts can vary widely, ranging from personalized items and promotional products to high-end gifts and experiences. Successful corporate gifting can contribute to building positive connections and fostering a positive corporate image.

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